The Supreme Lord said:
For the worship of Me, whose form is unmanifest and beyond the grasp of the mind, one should install an image with love.
śrībhagavānuvāca
avyaktarūpasya mama manasā'gocarasya ca
ārādhanāya pratimāṃ sthāpayet premapūrvakam
अव्यक्तरूपस्य · avyaktarūpasya — of the unmanifest form
मम · mama — of Me
मनसा · manasā — by the mind
अगोचरस्य · agocarasya — of the beyond-reach
च · ca — and
आराधनाय · ārādhanāya — for the sake of worship
प्रतिमां · pratimāṃ — an image
स्थापयेत् · sthāpayet — one should install
प्रेमपूर्वकम् · premapūrvakam — with love
अव्यक्तरूपस्य मनसा अगोचरस्य च मम आराधनाय प्रेमपूर्वकं प्रतिमां स्थापयेत्।
of the unmanifest form · of Me · by the mind · of the beyond-reach · and · for the sake of worship · an image · one should install · with love
This verse establishes the foundational necessity of the Arcā-avatāra, explaining that because the Lord is beyond mental and sensory perception, He graciously assumes a tangible form for the devotee's worship.