The moolavar is Kolappiran also called Sri Vallabhan in standing posture. The Thayar is Selvathirukozhundu Nachiyar. The Theertham is Kandakarna Theertham and the Vimanam Chathurangakola Vimanam. There is a shrine for Viswaksenar.
According to the sthala purana Shankara Mangalathammai used to observe Ekadasi vratham and feed one Brahmachari on the Dwadasi day. Tolakarana, a demon was creating hurdles to her vratham. Responding to her prayers the Lord killed the demon and came for the feast in the form of a Brahmachari, and later gave darsan to her with Lakshmi adorning His chest and gained the name Tiruvazhmarban. The place Tiruvalla originates from the presiding deity Vallabha.
